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Cedar Planked Atlantic Salmon wins Healthy Innovation Award

Date: 07-14-2010

The Cedar Bay Grilling Company won the Healthy Innovation New Product Award at the 2010 Grand Prix New Product Awards in Toronto at the end of May for its Cedar Planked Atlantic Salmon.

Created seven years ago by Health Check and the Canadian Council of Grocery Distributors Grand Prix Awards Program, the Healthy Innovation Product Award helps raise awareness among consumers and manufacturers of the need to bring more healthy choices to the Canadian market. Each year the award is presented to a company whose food product demonstrates exceptional value and quality to Canadian consumers and meets the Health Check nutrient criteria, which were developed by the Foundation’s registered dietitians based on recommendations in Canada’s Food Guide

The frozen filet of Atlantic salmon comes on a cedar grilling plank. Salmon is a source of Omega 3, a healthy type of polyunsaturated fat that can help reduce the risk of heart disease and stroke by preventing blood clotting and reducing triglyceride levels. Canada’s Food Guide recommends eating at least two servings of fish each week.

“This year’s winner is a small company with a great product that is both healthy and innovative – obviously salmon is an excellent choice. We are very pleased to recognize the Cedar Bay Grilling Company and hope this award supports them to expand their retail distribution and develop other healthy products,” says Terry Dean, Director, Health Check, Heart and Stroke Foundation.

Health Check is the only health promotion program in the country that works directly with the food industry, challenging food companies and restaurants to offer more healthy choices by meeting the Health Check nutrient criteria. The Healthy Innovation New Product Award is an opportunity to highlight companies that offer exceptional and healthy new products excellent value and quality to consumers and meet the Health Check nutrient criteria – a truly winning combination.


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