Promotional Opportunities

To assist in the development of your marketing plans, below is an overview of the major Health Check cooperative promotional programs planned for the fall of 2008 and 2009. These initiatives provide you with the opportunity to leverage your association with Health Check and the Heart and Stroke Foundation and promote your products with other Health Check brands.

The objectives of these initiatives are:

Strengthen the association between your brand and Health Check, and the Heart and Stroke Foundation as well as offer leveraging opportunities to build your brand.
Continue to grow Health Check awareness, understanding and usage.
Position Health Check as the most trusted source of information on healthy eating.

Promotion	January 2010	February 2010	April 2010	May 2010	September 2010	October 2010	November 2010
Canadian Grocer Supplement
Woman's Show Coupons and Recipes
Royal Winter Fair Coupons and Recipes
January In-Store Promotion - NEW!
HSFC "Thank You" Bags to Volunteers - Sampling
4th Edition: National Sobeys Booklet
Door-to-door Campaign brochure
Booklets distributed to Doctors/Hospital Waiting Rooms - NEW!
Canadian Grocer Supplement

The attached summary provides an overview of our plans. You will receive additional information on these initiatives as they develop. In the interim, if you have any questions, or require further information don’t hesitate to contact us. We look forward to discussing these opportunities and working together in the future.

Barry Philippson
Assistant Director – Health Check
Tel. 613-569-4361 ext 304
Fax. 613-569-3278
bphilippson@hsf.ca

Aaron Brown
Marketing Coordinator – Health Check
Tel. 613-569-4361 ext 254
Fax. 613-569-3278
abrown@hsf.ca