History

A Brief History of Health Check

Date
Event
February 1995 Concept proposed to Heart and Stroke Foundation Board of Directors
January – May 1996 

Consultations and consumer research

January 1998 Health Check signs Multi-Marques’ Bon Matin as first licensee
April 1998

Quebec regional launch

May 1998 Website launched

January 1999

National Launch of Health Check (11 licensees)

August 1999 Number of Licensees grows to 25
February 2000 Consumer awareness of Health Check at 25%
January 2001 1st January In-Store Promotion launched in 1,800 stores across Canada
August 2001

Number of Health Check products reaches 310

January 2002 Launch of 1st national public education TV campaign
December 2002

Health Canada announces mandatory nutrition labelling

January 2004

Consumer awareness of Health Check at 59%

May 2004

1st Canadian Grand Prix Healthy Innovation New Product Award

October 2004 Launch of Healthy Living Calendar
January 2005 500 products in Health Check program
May 2005 Launch of 1st Clip n’ Save Coupon Promotion
November 2005

Launch of 2nd national public education TV campaign

March 2006

Consumer awareness of Health Check at 66%

Summer 2006 Health Check expands into restaurants
January 2007 Number of Health Check products reaches 1000!
March 2007

Consumer awareness of Health Check at 73%

Winter 2007 Health Check revises logo, emphasizes the Heart and Stroke Foundation
February 2007 Canada’s Food Guide revised
August 2007 Number of Health Check products reaches 1650
October 2007

Launch of 1st Healthy Choice Recipes program in Canadian Living/Coup de Pouce magazines

November 2007 Launch of 3rd national public education TV campaign
December 2007

Revisions to nutrient criteria announced including criteria for sugar and trans fat

February 2008 Launch of 1st Heart&Stroke Heart Month thank you brochure with Health Check coupons.
May 2008

Consumer awareness of Health Check at 78%

September 2008 Revisions to nutrient criteria announced for sodium
January 2009

Health Check’s 10th anniversary