History

A Brief History of Health Check

Date	Event
February 1995	Concept proposed to Heart and Stroke Foundation Board of Directors
January – May 1996	Consultations and consumer research
January 1998	Health Check signs Multi-Marques’ Bon Matin as first licensee
April 1998	Quebec regional launch
May 1998	Website launched
January 1999	National Launch of Health Check (11 licensees)
August 1999	Number of Licensees grows to 25
February 2000	Consumer awareness of Health Check at 25%
January 2001	1st January In-Store Promotion launched in 1,800 stores across Canada
August 2001	Number of Health Check products reaches 310
January 2002	Launch of 1st national public education TV campaign
December 2002	Health Canada announces mandatory nutrition labelling
January 2004	Consumer awareness of Health Check at 59%
May 2004	1st Canadian Grand Prix Healthy Innovation New Product Award
October 2004	Launch of Healthy Living Calendar
January 2005	500 products in Health Check program
May 2005	Launch of 1st Clip n’ Save Coupon Promotion
November 2005	Launch of 2nd national public education TV campaign
March 2006	Consumer awareness of Health Check at 66%
Summer 2006	Health Check expands into restaurants
January 2007	Number of Health Check products reaches 1000!
March 2007	Consumer awareness of Health Check at 73%
Winter 2007	Health Check revises logo, emphasizes the Heart and Stroke Foundation
February 2007	Canada’s Food Guide revised
August 2007	Number of Health Check products reaches 1650
October 2007	Launch of 1st Healthy Choice Recipes program in Canadian Living/Coup de Pouce magazines
November 2007	Launch of 3rd national public education TV campaign
December 2007	Revisions to nutrient criteria announced including criteria for sugar and trans fat
February 2008	Launch of 1st Heart&Stroke Heart Month thank you brochure with Health Check coupons.
May 2008	Consumer awareness of Health Check at 78%
September 2008	Revisions to nutrient criteria announced for sodium
January 2009	Health Check’s 10th anniversary