What Consumers Say

Eight out of every ten consumers are aware of Health Check™

  • 78% of consumers are aware of Health Check1
  • 90% have seen the symbol on food packaging or in the grocery store1
  • 74% of consumers say that Health Check helps them make wise food choices1

Consumers trust Health Check and the Heart and Stroke Foundation

  • 80% of consumers trust Health Check because it is a program from the Heart and Stroke Foundation2
  • 82% view the Heart and Stroke Foundation as a credible source of food and nutrition information2

90% of consumers understand the Health Check logo to mean “healthy”, “good for you”, and “approved by the Heart and Stroke Foundation”2

85% of consumers view Health Check as a program to help them make healthy food choices. The reasons why are:

  • I want to eat healthy
  • It is based on science/research/dietitians
  • I trust the Heart and Stroke Foundation2

Health Check produces results:

  • 74% of consumers are more likely to purchase a product if it displays the Health Check symbol.1

1 Lynn Plunkett and Associates. April  2008. 
2 Ipsos Public Affairs, March 2008 
4 Ipsos-Reid Obesity poll.  September 2003.