What are Canadians saying online about healthy eating?

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Posted by HealthCheck on 2011-05-18 17:14

Nutrition is a hot topic. Whether Canadians are reading about healthy eating in the mainstream media, talking about it with friends, or participating in conversations online, there is a lot of information being shared and discussed about food.

Traditional media sources continue to keep us informed and the Foundation, including through Health Check, has been providing healthy eating information to Canadians for decades. Health Check has also been listening online with an ear to conversations about eating habits, food sources and preparation, and nutritional hot points such as fat and sodium. Added to that, we have been following discussions led by motivated Canadians committed to healthy eating themselves and helping others eat well.

Here is what we have found out about Canadians online who are engaged and committed to healthy eating:

  • They are between the ages of 21 – 50 (90%) and over half are women (59%).
  • They use blogs and forums to get their full messages out as opposed to bite sized tweets.
  • They are concerned with healthy weight, diet, and exercise.
  • They discuss healthy meals and healthy eating and weight loss.
  • Calories are the number one topic of conversation (32%) followed by fibre and carbohydrates (14% each), and sodium and fat (11% each). Other topics include added sugars, oils, cholesterol, and saturated and trans fats.
  • They discuss processed foods (84%) much more often than meal planning or meal preparation. (Stay tuned for an upcoming blog on what they are saying about processed foods.)
  • Their conversations are focused on specific meal occasions, e.g., breakfast, lunch, dinner and snacks.

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